Netflix
Reindeer baby It cemented its status as a surprise hit for Netflix by accumulating viewers in its second week on the streaming service.
The first episode of Richard Gadd's fictional stalker tale has been watched by 3 million viewers over the past seven days, according to official Barb figures provided overnight.
This represents a 64% increase in the show's audience, which reached 1.7 million viewers in its first week on Netflix. The episode now has 4.7 million total viewers. A similar pattern can be seen in the rest of the series, which premiered on April 11.
Reindeer baby The series has dominated online viewing in the UK over the past week, with all seven episodes topping the list of most-watched shows and movies.
The 10 most-streamed shows in the UK during the week ending 24 April
Reindeer baby's performance in the UK is supported by viewing figures published by Netflix. The series topped Netflix's English-language TV chart with 13.3 million views in the week ending April 21. It achieved 2.6 million views in its first few days on the streaming device.
However, the success did not come without unwanted consequences. Both Gad and co-star Jessica Gunning pleaded with fans to stop trying to identify the characters in the real story after social media was flooded with false claims.
Gunning said online Reindeer baby The speculation is “very sad” and “not the point of the show at all.” She told BBC Scotland Editing: “If you like the show and you're a fan, you should stick with Martha and Donnie's story being what connects you, not trying to do any detective work and discover any real identities.”
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