As claimed by a report, Google is now developing a new Pixel Phone. Rather than the premium iPhone fighters that the brand has produced in the past, this new model would be a mid-range smartphone. As per the claims, the company’s top brass shared details of its consumer products expansion plans in trade meetings held in Malaysia, the US, and the UK last month. The story cited “four senior industry executives” who were there at the talks.
The report pegs in between July and August for the launch date of this mid-range handset that the publication said would have a focus on the price-sensitive markets like India. The device would be a part of the first push of Google Hardware into India that would include bringing in the Pixelbook, Google Home Mini, and Google Home to the country. The report did not specify whether the device would launch in the other countries, but it said that the phone would be launched in addition to the regular Pixel 3 flagship that is still due around the month of October.
It is good that Google is planning to expand the Pixel line to more countries as distribution currently is one of the biggest weak points of Google Hardware. In comparison to Samsung Galaxy S9 that is sold in 110 countries, the Pixel 2 XL is available only in eight nations. If Google wants really to compete in the smartphone market, it would need to do a lot better than selling in just eight countries.
The company always appears to have projects aimed at India that is the home country of its CEO Sundar Pichai and a place ripe for the growth of Internet usage. Presently, only 30 percent of India’s 1.3 billion populations have access to the Internet. Google lately also has been focusing on non-premium phones, with the introduction of Android Go that is a special configuration of Android targeted on the cheaper phones with less than 1GB of RAM.
If the company is actually serious about the hardware, as it keeps on indicating that it is, it appears inevitable that it would one day extend a wide range of smartphones at various price points. Back when the company owned Motorola that was even run by Rick Osterloh, the current head of Google hardware, it produced an array of phones at various price points. Googlerola’s Moto E, Moto X, and Moto G created a simpler and easy-to-understand lineup at the price ranges of 129 dollars, 500 dollars, and $179 dollars.
As of the present day, the company really only offers the Pixel 2 XL and Pixel 2, at the prices of 849 dollars and 649 dollars respectively. The company appears to even want to offer the Pixel model of the last year at a decreased price like the Apple’s yearly iPhone price drop model, but Google never can keep the Pixel 1 in the stock. Prior to the Pixel line came along, the company was the king of the “value” smartphone with the Nexus brand.
The previous reports brought us the news of Googles WhatsApp clone, Google Allo with the pricing and a release date for the Android One.