Facebook has decided to slash the prices of its Oculus Rift virtual reality hardware. According to reports, the total combined cost of its Touch Controllers and Rift headset will be $399, down from $598.
Oculus vice president for content Jason Rubin said that this price cut will be applicable for six weeks beginning on Monday. He took to Twitter this morning and tweeted with a hashtag that said ‘#YouHaveNoExcusesLeft‘ to buy a VR headset.
— Jason Rubin (@Jason_Rubin) July 10, 2017
It’s worth noting that after this cost reduction, the Oculus Rift will be available at the same price point as Sony’s PlayStation VR headset.
Sony has made quite a headstart in the VR space, selling nearly one million units of its PS VR headset in a span of three months, following its release last year, making it one of the more popular headsets on the market.
In quite a stark contrast, Facebook-owned Oculus reportedly only managed to sell around 250,000 headsets last year.
This latest price cut from Facebook is likely an attempt to boost sales. As this isn’t the first time the company has slashed prices of its Oculus Rift headset. Back in March, Facebook reduced the price of the Oculus Rift bundle from $798 to $598. It’s also worth noting the new temporary price of $399 is almost half of what it used to be around five months ago.
To recall, Facebook acquired Oculus Rift in 2014 for $3 billion. That said, it hasn’t been all smooth sailing. Oculus had to shut down its Story Studio back in May, and now has to depend completely on outside developers to produce content for its VR platform. It also suffered a major legal setback in February, when video game publisher ZeniMax Media successfully sued Oculus over copyright infringement, which resulted in a $500 million settlement.