Back while the iPad still had a 30-pin connection port, Apple teamed up with News Corp. to bring about a new type of publication to the burgeoning tablet market featuring exclusive, interactive content, touch-focused games, and rich animations. It cost a buck a week or 40 dollars a year and was delivered each morning to Apple’s Newsstand app on the iPad. It lasted for less than two years.
The largest issue with The Daily was that it was on the middle-of-the-road. Even after the early bugs were eliminated, the content of The Daily was too generic to get a dedicated audience, probably a death knell in the 24/7 news culture of today. But Apple has not given up on making subscription news a feature on iPads and iPhones. Just in the last month, Apple announced that it had acquired magazine delivery app Texture and in accordance with a new report, a “premium subscription” news service is on the way. Texture actually offers “all-you-can-read” access to hundreds of magazines for 10 dollars a month. The service is one amongst the most popular apps in both the iOS App and Google Play stores, with thousands of five-star ratings.
As per reports, Apple is working on integrating the Texture technology into the Apple News, which is a free reader app that launched as a part of iOS 9 in the year 2015. An upgraded News app would debut within the next year with a new subscription component, with a slice of the revenue going to the publishers. Apple already has tried to offer subscriptions to magazines and newspapers via iOS, but this new approach has an entire lot more going for it.
If Apple actually follows the Texture model for the Apple News, it would be a groundbreaking initiative for publications. While Texture is a well-known service, building a subscription model for news into every iPad and iPhone would give the publishers tremendous visibility, and pairing it with the amazing News app would allow the users to get a taste of what their 10 dollars would buy.
Unlike the Newsstand method of delivery, the readers would not have to purchase magazines piecemeal, so an Apple news service would expose the users to an entire library of content that they may not read normally. Even, since Texture is mostly a glorified PDF reader, the magazines require to be downloaded before they could be read, and there is no real interactivity within them. If Apple includes its new service into the News platform, the articles would be rich and animated, and like the Apple Music, the company could suggest articles and publications on the basis of users’ reading habits and build “playlists” of the like-minded articles.
Beyond Texture, there is not any subscription news service that does for the articles, the things that Netflix does for the movies and TV shows. With exclusive content, simple interface, and engaging design, Apple simultaneously could create and own a digital news service that collaborates Texture’s interface with the smart layout design of Apple and aim at breaking news. Rather than aiming at the single users, Apple could build a service that propels a large variety of readers, no matter as to what type of content they crave for.