The company says that the Asus Zenfone 10 will not end the lineup

Earlier this week, a report from Taiwan claimed that Asus will discontinue its Zenfone series of smartphones after this current generation, but Asus says this is not true.

Briefly statement Today, Asus says directly that the Asus Zenfone 10 will not be the last device in the Zenfone lineup, and that the company will continue the production line.

We would like to address the rumors that the ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone production line will be shut down. This is it no TRUE. We will continue our two main lines of phones, ROG Phone and Zenfone. ASUS has a strong commitment to our smartphone business and our customers. Please refer to our second quarter earnings call for more information. Please stay tuned for our 2024 lineup.

The latest report that Asus responded to did not claim that Asus will leave the smartphone market completely, but only that the company will end its Zenfone line and integrate those resources into the ROG phone, but Asus directly says that both product lines will continue, and there is even a tease for 2024 production lines. .

This response obviously ends the rumors, though it’s important to remember that the company is unlikely to do so Sure Such rumours, especially with the Zenfone 10 just weeks away from its US launch. LG, for example, has “vehemently denied” rumors that one of its latest smartphones has been shelved Its smartphone business as a whole was in trouble Just weeks before things ended.

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However, we really hope Asus sticks around. It’s always a shame to lose a player in the smartphone game, especially one that addresses gaps in the market like Asus.

Asus Zenfone 10 is Available for pre-order now in the US for $699.

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