The most popular email service is receiving a big overhaul. Google is officially making changes with nudging, email snoozing, and confidential mode, which are making their debut alongside a substantial visual redesign for Gmail on the web. The new Gmail starts a global phased rollout that is to say that it would not be available to everybody of Gmail’s 1.4 billion users right away, and the initial to get it would be invited to opt in rather than being capable of just turning it on themselves.

The lead product manager for Gmail, Jacob Bank said that the redesign of Google was done with an eye on “making people safer and more productive.” Those seem like the priorities of the business users, and there is a distinct sense among the series of changes that Google has made, which everyone is going to be treated a lot more like business customers of Google.

The safety pillar centers on a new confidential mode, which lets the sender to set an expiration date for a sensitive email or to entirely revoke it. Google makes it function by not sending directly the confidential content that lives in the users’ mailbox and is accessed by the recipient either through their Gmail account or if they use some other email service, https. In both the cases, the sender is in charge of how long the other party could access the message.

Integrated rights management (IRM) is a business-centric feature making it into the new Gmail for everybody, letting the users block the copying, forwarding, printing, or downloading of particular messages. It obviously would not prevent deliberate data extraction from such emails, but Google believes that there is a wide array of circumstances where the people unwittingly or accidentally share data with the wrong person.

Email snoozing now is a common feature among the third-party email clients, and Google has done the obvious thing by directly integrating it into Gmail. It works properly with a new hover menu, which surfaces the most common interactions that the users may want with an email — delete, snooze for later, archive, or mark as read — as they place their cursor above each message in their inbox. It makes Gmail on the web appear and feel a lot more like an app, though there is no word as to if the change may even show up in the mobile Gmail apps. Another good addition to the web version is the capability of tapping directly into the email attachments from the inbox without opening the conversation.

Google goes up a step further by including what is known as nudging of emails, resurfacing the ones that it recognizes need a time-sensitive response or action. Bank pointed out, “We don’t nudge very often, but when we do, it can save people from making a high-cost mistake.” In order to determine which messages need the users’ attention, Google looks at a bunch of signals such as who sent the user an email and if it has got certain content. When queried regarding the privacy of this new feature, Bank explained that “it shares a lot of the same machinery” as Google’s Smart Reply options that now are coming to Gmail on the web.