Samsung has now announced the next version of its personal voice assistant Bixby. Dubbed as Bixby 2.0, the new version of Samsung’s digital voice assistant is targeted at smart home devices.

The announcement was made at Samsung’s annual developer conference in San Francisco, and it appears the company wants to position Bixby-enabled gadgets against the likes of Google Home and Amazon Alexa. During a demo at the event, Samsung CTO also showed off a dongle prototype called Project Ambience which transforms non-smart devices into Bixby-enabled smart devices.

Samsung further added that Bixby 2.0 ‘acts as a control hub of your devices such as TVs, smartphones, refrigerators, speakers, along with a plethora of other devices. And from today onwards, the new Bixby software development kit will also be open to third party developers and programmers.

“Bixby 2.0 is a bold reinvention of the platform. A reinvention aimed at transforming basic digital assistants from a novelty to an intelligence tool that is a key part of everyone’s daily life,” explained Samsung’s Eui-Suk Chung.

To recall, Samsung initially unveiled Bixby in March alongside the Galaxy S8. That said, the assistant still comes across confusing and incomplete for both users as well as reviewers. The company was even forced to disable the dedicated Bixby button found its latest Galaxy S8 flagships as many users were left frustrated by accidentally triggering the assistant.

Both Galaxy S8 and S8 Plus are great devices, but many users have complained of pressing the dedicated button by mistake. Though, Samsung has finally listened to user complaints who can now manually disable the dedicated Bixby button.

To this end, Samsung has probably announced Bixby 2.0. It still remains unclear whether Bixby 2.0 will improve the overall user experience. Samsung’s vision about Bixby sounds cool and everything and has the potential to improve in the near future. But Samsung is yet to prove Bixby’s effectiveness over offerings from Google, Amazon, Apple, and Microsoft.