OpenAI is laying out its disinformation strategy ahead of the 2024 election

As the United States prepares for the 2024 presidential election, OpenAI shares its importance Plan On cracking down on election-related misinformation around the world, with a focus on promoting transparency about the source of the information. One such highlight is the use of cryptography – as standardized by the Alliance for Content Source and Authenticity – to encrypt the source of images generated by DALL-E 3. This will allow the platform to better detect AI-generated images using a source classifier, than In order to help voters evaluate the reliability of certain content.

This approach is similar to, if not better than, DeepMind's SynthID for AI-generated images and audio, as part of Google's own system. Electoral content strategy Published last month. Meta's AI-powered image generator is also adding an invisible watermark to its content, though the company has not yet shared its readiness to address election-related misinformation.

OpenAI says it will soon work with journalists, researchers and platforms to get feedback on its source classifier. On the same theme, ChatGPT users will start seeing real-time news from around the world with attribution and links. They will also be directed to CanIVote.orgthe official online resource on voting in the United States, when they ask procedural questions like where to vote or how to vote.

Additionally, OpenAI is reiterating its existing policies on stopping impersonation attempts in the form of deepfakes and chatbots, as well as content designed to distort the voting process or discourage people from voting. The company also bans apps designed for political campaigns, and when necessary, new GPT features allow users to report potential violations.

OpenAI says the lessons learned from these early measures, if they work at all (and that's a very big “if”), will help it roll out similar strategies around the world. The company will have more related announcements in the coming months.