Netflix expands password-sharing campaign with new test

Netflix is ​​expanding its efforts to crack down on password sharing with a new test in some Latin American countries.

Starting August 22, the streaming giant will unveil a new “Add Home” option, which will charge users an additional monthly fee when they stream through a TV or TV-connected device located outside of a primary home linked to their account. The fee will be 219 pesos ($2.26) per month in Argentina and $2.99 ​​per month in the Dominican Republic, Honduras, El Salvador and Guatemala.

Users of the Netflix Basic plan will be able to add one additional home, while those on the Standard plan can add up to two additional homes and those on the Premium plan can add up to three additional homes. Netflix will detect used homes by IP addresses, device identifiers, and account activity.

“The widespread account sharing among households today undermines our long-term ability to invest in and improve our services,” Chenyi Long, director of product innovation at Netflix, said in a statement Tuesday.

according to Netflix Argentina Support PageUsers can stream their favorite movies and TV shows on a laptop or mobile device while traveling.

In addition, they can watch Netflix on a TV outside their primary home for up to two weeks at no additional charge as long as their account has not been previously used at this location. This is allowed once per site per year. After that time, the TV will be blocked unless the user adds the extra home.

Starting August 22, Netflix will unveil a new “Add Home” option in Argentina, Dominican Republic, Honduras, El Salvador, and Guatemala, which will charge users an additional monthly fee when streaming through a TV or TV-connected device located outside the primary home linked to their account.

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Users can manage the homes associated with their accounts in their settings. When an additional home is removed, all devices in that home will be signed out of the Netflix account at the end of the user’s billing period. The monthly surcharge will also be removed from future bills.

In addition to “Add a Home,” Netflix has been testing two other features since March in Chile, Costa Rica and Peru designed to charge users who share their accounts with people outside their homes.

With the Add Extra Member feature, Standard and Premium plan members can add sub-accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password.

Netflix, which reported nearly 222 million subscribers globally as of the end of the first quarter of 2022, has been looking at new ways to boost growth after losing its first subscribers more than a decade ago. The company revealed in April that it has more than 100 million families sharing passwords, including 30 million in the United States and Canada.

In addition to cracking down on password sharing, the company has announced plans to roll out a cheaper ad-supported subscription tier.

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