- In an interview with CNBC’s Jim Cramer, Strauss Zelnick, CEO of Take-Two Interactive, said generative AI could change games and bring in new consumers.
- Shares of Take-Two rose 5% yesterday after the company announced that the release of a new Grand Theft Auto game is imminent.
In an interview Thursday with CNBC’s Jim Cramer, Take-Two Interactive CEO Strauss Zelnick said generative AI has the potential to transform the company’s business.
“I think generative AI will change the nature of what we do, and I think it will change the nature of many of our games in the future,” he said, adding that this change could make the gaming experience more enjoyable. Convincing the consumer and increasing the number of players in the world.
Shares of Take-Two rose 5% yesterday after the company announced that the release of a new Grand Theft Auto game is imminent. Fans refer to the new game franchise as GTA VI, and its trailer is scheduled to be released in December.
Grand Theft Auto operates under the Take-Two-owned Rockstar Games brand. The last version of the game, Grand Theft Auto V, was released ten years ago and the total number of buyers recently exceeded 190 million buyers. Zelnick said the game remains a “powerful force” in today’s business world.
Zelnick noted that there have been “three console cycles” since Grand Theft Auto V debuted, saying he’s excited about what the updated technology will do for the game.
“There is a tremendous opportunity ahead of us, we are already the fastest growing industry in entertainment, and I think business is likely to accelerate,” Zelnick said. “Technology is part of it, not all of it, but part of it.”
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