Amazon’s fall Prime Day, and its big deal days, are still going strong. However, Prime’s exclusive shopping event ends tonight, so now’s the time to stock up on essentials or start shopping for holiday gifts.
Shop TODAY Managing Editor Adrianna Brach stopped by TODAY on the first day of the event to share some of the best deals you can shop during Amazon Prime Day. Don’t worry, you haven’t missed the best offers yet. Plus, we’ve rounded up more big discounts on Apple Watches, TVs, outerwear, home essentials, luggage, and more — up to 65% off.
Seen on today | Technology deals | fashion shows | Home Deals | Beauty offers | Game offers
Prime Day Deals Watched on the TODAY Show
Eufy Security by Anker SmartTrack Link
Smart trackers can make a great gift or giveaway for someone in your life who tends to misplace their belongings (even if that means yourself!). Brach found these trackers from Eufy for 30% off right now, in both singles and sets of four. You can attach it to everything — from your keys to your wallet — and monitor it via an app on your phone to see its real-time location, or test it to trigger an alarm. Do you need the opposite? Tap the tracker to help find your phone if you misplace it. It should be noted that these devices are only compatible with iPhones and not Android devices.
iRobot Roomba i4 Evo
Robotic vacuums are historically a higher priced item, but Brash found one with Wi-Fi technology for 50% off! According to the brand, this model has a 20% larger battery than other iRobot models for longer runtime. It can also pick up where you left off after charging, and features dual rubber brushes that help it clean up messes on different types of floors. You can also see time estimates in the app to see how long it will take to clean one room or the entire house. Brash also found a 40% discount on the robotic mop, which the brand says can be used on wood, tile, carpet, and other hard surfaces.
iRobot bravajet m6 6113
Truly Me American Girl Dolls
American Girl dolls top the most popular toy list almost every holiday season, and Brash says they rarely sell out. So, when she found these dolls at 30% off, she couldn’t resist sharing the deal! These “Truly Me” dolls feature modern details (like colorful hair) that set them apart from the classic dolls you may be familiar with. Brash also found WellieWishers at 31% off, which are smaller dolls designed for younger children to play with.
Below, you can shop options starting at $45.
More American Girl Doll Prime Day offers:
Chi Original Ceramic Hair Straightener
Not to be overlooked are the special beauty deals during Prime Day this fall! Brach found a deal on Shop TODAY Beauty’s award-winning hair tool from Chi, which is on sale at 30% off right now.
Dr. Brandt Skin Care
More premium beauty buys you won’t want to miss? This footage is from Dr. Brandt. Brash found eye gels, skin primers, and exfoliators, all on sale for up to 60% off during Big Deal Days. Thanks to these deals, you can get them all for $40 or less.
More Dr. Brandt Prime Day offers:
Urban Decay Naked Mini Eyeshadow Palette
If your makeup bag is missing a dependable neutral eyeshadow palette, let this be the one you decide to add to it. Urban Decay’s Naked palette is a “long-time favorite,” Brash says, but a mini is all you need to get a full eye look. She added that it includes six colors you can build with, including gold and rose tones, which look great on any skin tone or with any eye color.
Prime Day Tech Deals
Amazon Smart Delivery
Portable charger from Anker
Power strip protector from Hanekoni
Sensyne 62-inch Phone Tripod and Selfie Stick
Amazon Fire TV Stick
Echo Dot (5G)
iWalk mini portable charger
Video doorbell flashing
Gal woke up at sunrise clock
Roku Streaming Stick 4K
Tile Mate (Set of 2)
Amazon Aero Mesh Wi-Fi Router
Insignia 32-inch F20 Smart HD screen
More Prime Day TV deals:
Amazon Fire HD 10 Tablet
Beats Studio Buds
More Beats Prime Day deals:
Apple AirPods Pro (2nd generation)
More Prime Day headphone deals:
Kindle Paperwhite
More Kindle Prime Day deals:
- Kindle (2022 release), $74.99 was ($99.99)
- Kindle Oasis, $199.99 was ($249.99)
- kindle writer, $264.99 was ($339.99)
Belkin 2 in 1 charging stand
Eufy Smart Security Lock C210
Google nest doorbell
More Google Nest Prime Day deals:
- Google nest security camera$69.99 (was $99.99)
- Google Nest Thermostat$89.99 (was $129.99)
Asus VivoBook Go 12 laptop
More Prime Day laptop deals:
- URAO 15.6 inch laptop, Intel Celeron processor$349.99 (was $1,199.99)
- Acer Aspire Slim laptop$189 (was $229.99)
Apple Watch SE (2nd generation)
More Prime Day Tech offers:
For more of the best Prime Day tech deals, click here.
Prime Day Fashion Shows
American trends blanket scarf
Colorful women’s high-waisted leggings
Dearlove chunky knit sweater dress
Faux fur sandal from Vittori
Baleaf fleece lined leggings
Mevecco Layered Heart Necklace
Adoyi Gold Hoop Earrings Set (Set of 9)
Amazon Essentials Women’s Ballet Flat
Willow Drop Chain Belt Bag
Automet Casual Plaid Shacket
Lillusory Turtleneck Oversized Sweater
Shapermint tummy control leggings
Amazon Essentials Packable Waterproof Puffer Jacket
Young Charm Yoga Pants (Pack of 4)
Crocs – Bayaband Clogs for Unisex Adults
New Balance Women’s 411 V1 Training Shoe
Levi’s women’s 311 slim fit jeans
Guess men’s medium weight puffer jacket
More Prime Day fashion deals:
For more of the best Prime Day fashion deals, click here.
Prime Day Home Offers
Chum Chum Roller Pet Hair Remover
Mr. Sega Microfiber Cleaning Cloth (Set of 12)
Febreze air fresheners
Glad Force Flex Long Kitchen Garbage Bags
Large Yankee Candle Jar
Vegetable slicer from Maypur
Quiet earplugs ring
AmazonBasics 4-Piece Lightweight Microfiber Bed Sheet Set
Utopia Luxury 8 Piece Towel Set
Osteo Cervical Pillow
Carrot non-stick pots and pans set
Keurig K-Elite Single Serve Coffee Maker
Ninja AF 101 air fryer
Air purifier from Levoit
Pure Enrichment MistAire Silver Ultrasonic Cool Mist Humidifier
Togogym Walking Pillow
Coollife Expandable Bags (Set of 3)
More Prime Day luggage deals:
Vitamix 5200 blender
More Prime Day home deals:
- Changi luggage scale$7.99 (was $19.88)
- KitchenAid Bacon Non-Slip Oven Mitt Set$13.10 (was $25.99)
- Alpha Grillers Instant Read Digital Meat Thermometer, $13.59 (was $19.99)
- energizer aa batteries, $14 (was $19.98)
- mr clean magic erasers, $9.88 (was $14.99)
- Tineco Floor ONE S5 Smart Wet and Dry Vacuum Cleaner$324.98 (was $499.99)
- iRobot Roomba j6+ self-emptying robot vacuum$619 (was $799)
- BISSELL Little Green Multi-Purpose Portable Cleaner$89 (was $123.59)
- Dyson V12 Detect Slim Origin cordless vacuum cleaner$439.99 (was $629.99)
- GE Profile Opal 1.0 Nugget Ice Maker$228 (was $449)
- original peloton bike, $1,095 (was $1,445)
- Bed pillows from Beckham Hotel Collection, $39.75 (was $61.37)
- Graco SlimFit 3-in-1 car seat$157.51 (was $219.99)
- Moforoco Shower Shelves (Set of 2)$15 (was $19.99)
- Kupala LED Candelabra$15.99 (was $19.99)
Beauty offers on Prime Day
Anastasia Beverly Hills Mini Clear Brow Gel
More Anastasia Beverly Hills Prime Day deals:
- Anastasia Beverly Hills Liquid Liner Black, $12.60 (was $18.61)
- Anastasia Beverly Hills Glow Kit, $24 (was $40)
Neutrogena Triple Age Repair Night Moisturizer
Peripera Velvet Lip Tint
Samnite Hair Wax Stick
Dyson supersonic hair dryer
PS Mall Makeup Brush Set (Set of 14 Pieces)
Cosrx Snail Mucin Moisturizer 92%
Julep 101 Cream to Powder Eyeshadow
Mario Badescu drying lotion
Color Wow Extra Large Bombshell Volumizer
Laneige Lip Sleeping Mask
Laura Geller New York Baked Balance-In-Brightening Foundation
PURA D’OR Biotin Anti-Thinning Shampoo and Conditioner
Crest 3D Whitening Strips with Lighting Kit
IGK Good Behavior Protein Smoothing Spray
Sunday Riley Glowing Face Oil with Vitamin C and Turmeric
More Sunday Riley Prime Day deals:
- Sunday Riley Luna Nighttime Sleep Oil$74 (was $105)
Grand Lash MD Eyelash Enhancing Serum from Grand Cosmetics
Ketch Dermaplaning Tool
More Kitsch Prime Day offers:
More Prime Day beauty deals:
- Sunday Riley Luna Nighttime Sleep Oil, $74 (was $105)
- Mighty Pimple Patch Patch$9.57 (was $11.97)
- Elemis Pro-Collagen Cleansing Balm, $12.75 (was $17)
- Crest 3D Whitestrips Teeth Whitening Strip Kit, $29.99 (was $49.99)
- Away leave-in conditioner$24 (was $30)
- Versed Press Restart Retinol Body Wash, $15.19($18.99)
- Cover the roots of color F$24.15 (was $34.50)
- Dermura Golden Glow Under Eye Patches, $9.99 (was $15.88)
- Anti-aging dry shampoo$21 was ($30)
- Love, Lori Foot Washer$11.99 (was $14.99)
For more of the best Prime Day beauty deals, click here.
Prime Day gaming deals
Fisher-Price Kids’ First Block and Stacking Ring Set
Catan
More Prime Day board game deals:
Montessori developmental educational toys for children from Ming Kids
The original Tamagotchi
Nescuit Karaoke Microphone
Blinking cube game is a winning electronic memory and brain game
Picasso Tiles Set 100 Pieces
3Doodler Start+ Essentials 3D Pen Set for Kids
Slumberkins Unicorn Snuggler Card and Storybook Set
Magic Mixes Magic Misting Cauldron
Amazon Fire 7 tablet for kids
Barbie Camper Chelsea 2 in 1 Playset
Fisher-Price Imaginext World T-Rex Dinosaur Toy
Big surprise! OMG Fashion Show Hair Edition Twist Queen
More LOL surprise! Prime Day offers:
- LOL Surprise Tween Babysitting Party$18.99 (was $29.99)
- Big surprise! Mini Winter Family$6.99 (was $11.99)
For more of the best Prime Day gaming deals, including deals on Amazon games we love, click here.
Frequently asked questions
How many times a year does Amazon have Prime Day?
In past years, Prime Day was held during the summer months of June or July. Prime Day 2023 fell on Tuesday, July 11 and Wednesday, July 12. Amazon introduced its second fall savings event in October 2022.
What are the big deal days for Amazon Prime?
Prime Big Deal Days is Amazon’s second Prime Day event. It will be held on Tuesday, October 10 and Wednesday, October 11, 2022.
How much does Amazon Prime 2023 cost? Can you get Prime without paying?
a Monthly Prime membership It costs $14.99 per month, but you can also purchase an annual membership for $139, which ultimately saves you a few bucks per month. You can sign up for a free 30-day trial before Prime Day. There’s not a huge discount on Prime, but those with qualifying government assistance can also get a Prime membership for just $6.99.
Will everything be cheaper on Prime Day?
On our latest Prime Day, we saw several items discounted as much as 65% (if not more!), big deals on KitchenAid products, Amazon Fire TV, and discounts on video doorbells – just to name a few!
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