Xiaomi has set itself an ambitious target of selling over 100 million handsets next year. This comes on the back of an impressive 70 percent quarter-on-quarter growth the company recorded.
CEO Lei Jun revealed that they managed to ship 23.16 million handsets during the second quarter. What makes the above feat even more impressive is that Xiaomi hit the high growth path within just two years after having to deal with crippling production and other internal issues.
Mr. Jun said they managed to overcome what he described as the biggest challenge they faced since their inception by reworking its sales strategy, besides re-tuning its production and other internal aspects.
However, one of the biggest changes made has been the shift from having an online only sales approach to developing a physical retail presence as well, Android Authority revealed.
In a letter to his employees, Mr. Jun revealed that they have set up 123 physical stores in China, which will augment the online sales channel it already has in place. More such stores are in the pipeline as well.
Xiaomi has emerged as the fifth biggest smartphone manufacturer in China in the face of relentless competition from domestic manufacturers like Huawei, Oppo and Vivo. According to the latest IDC report, Huawei is at the top of the heap, followed by Oppo, Vivo and Apple, with Xiaomi making up the tail. That sure is likely to change with the renewed sales push the company is on to.
Meanwhile, Mr. Jun stated that they are equally focusing on their overseas market for higher sales. India happens to be Xiaomi’s biggest market outside China where it recorded a massive 328 percent year-on-year growth in shipments.
The company is also applying its changed sales approach to its overseas markets as well, by setting up brick-n-mortar stores wherever feasible.
Xiaomi’s first Mi Home concept is already up and running in Bangalore with 100 more such stores in various stages of development across the country. The company revealed that the Redmi 4 has seen shipments cross the 1 million mark within just a month of its launch.
Other countries where Xiaomi enjoys sizeable presence include Russia, Ukraine and Indonesia.