Xbox is on sale now for less than it was on Black Friday

• The Xbox Series S is on sale at Target for just $219.99.
• The sale comes after it was reported that Microsoft will make Xbox titles playable on other devices.
• Sales of PlayStation 5 consoles have widely outpaced sales of next-gen Xbox consoles.

The Xbox Series S is on sale for cheaper than it was on Black Friday after reports that Microsoft will share Xbox exclusives with other gaming consoles.

The Xbox Series S, which normally retails for $299, is just that For sale at Target For $219, or about $80. The Series S is already the budget version of the current console, retailing for $200 cheaper than the Xbox Series

The deal hours are even lower than the console's lowest Black Friday deal, which saw it retail for $229.99 at Dell, According to IGN.

Sale follows reports from the edge Earlier this week Microsoft plans to manufacture several Xbox exclusive titles can be played on other devices such as PlayStation. The Verge reported that the move would create a “seismic shift in strategy” for the company, giving Microsoft an opportunity to generate more revenue.

Business Insider's Peter Kafka previously reported that the move is a “white flag” acknowledging that Xbox has finally lost the console war it has been struggling to fight.

Sony has sold more than 50 million PlayStation 5 consoles since its release in November 2020, while the Xbox Series S and Series IGN reported. In 2023, PS5 sales grew by about 65% to 22.5 million units, while Xbox sales decreased by about 15% to 7.6 million. According to the Financial Times.

Despite years of releasing successful console-specific titles like “Halo” and others, Xbox has remained “solidly in third place” behind PlayStation and Nintendo consoles in sales, BI previously reported.

While this move shows that Microsoft is clearly rethinking its strategy when it comes to the gaming division, it appears that the company is still committed to gaming. It recently bought Activision Blizzard for $70 billion, which makes popular games like “Call of Duty” and “World of Warcraft.”

Xbox could use the strategic shift to emphasize Xbox Game Pass, the “Netflix of gaming” that lets users pay a monthly subscription fee to play a variety of Microsoft-owned games published by other studios.

This shift signals that the company is moving away from making Xbox a one-stop home media hub, and instead moving its gaming division to market its products to consumers on any device.

Players who purchase an Xbox Series S through the Target deal will also receive a free 3-month trial of Xbox Game Pass. Kotaku reported.