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“We’re working on plans to celebrate the 25th anniversary of Halo and Xbox,” Microsoft confirmed in a new interview. “We have a very rich heritage, and we need to celebrate that.”

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What you need to know

  • Microsoft recently conducted a new interview with License Global magazine, which revolved around the marketing of Halo.
  • During the interview, Xbox’s head of consumer products, John Friend, revealed that Halo generated over $1.8 billion in consumer spending on merchandise and licensed products alone, excluding video games entirely.
  • Elsewhere in the article, John Friend confirmed that Microsoft is planning to hold an event to mark the 25th anniversary of Xbox and Halo, which share the same birthday.
  • Xbox’s 25th anniversary will be on November 15, 2026 – which would be an interesting time to launch a new generation of hardware, wouldn’t it?

Xbox seems to be in a bit of a strange position going into 2024. With the gaming industry struggling to figure out where to bring in next-generation growth, Xbox is expanding its massive gaming empire across PC, mobile, and even PlayStation. Thanks to a slew of acquisitions including Bethesda Softworks, best known for Fallout and Skyrim, and Activision-Blizzard, best known for Warcraft and Call of Duty, Xbox overall posted a massive 45% revenue jump in the most recent quarter, while its legacy Xbox business suffered a slight decline.

That has left core Xbox fans worried about what expanding to such a powerful rival platform could mean for the hardware business. If fewer people are willing to buy Xbox consoles, it will be harder for Microsoft to bring third-party developers into the fold, potentially resulting in fewer games. The original Xbox has suffered from a significant library gap for years when compared to the massive global footprint of the PlayStation 2, and whether Microsoft under CEO Satya Nadella has the mindset to support a shrinking Xbox business remains to be seen. Although both Nadella and Phil Spencer say that Xbox has more gamers than ever before, which should keep it on track with rising costs, at least for now.

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