Wear OS will account for nearly 30% of smartwatch shipments in 2024

Google's Wear OS has spent years on the back burner, barely managing to survive with the help of a couple of brands. But the platform has seen a renewed focus over the past couple of years, and now that's starting to pay off, with Wear OS set to make up nearly 30% of the smartwatch market this year.

New report from Counterpoint Research Provides data from 2023 and an estimate for 2024 on global smartwatch shipments, excluding China.

In 2023, Apple Watch accounted for 53% of smartwatches shipped while Wear OS grew to second place with a 21% market share. But come 2024, it's estimated that Apple's numbers will drop slightly to 49%, with Wear OS growing to 27%. That would put Wear OS selling at just over half the number of smartwatches that Apple ships, and would also put the operating system on one in every four smartwatches sold this year.

this far A cry from years past, even if we look at the US, Wear OS barely made up 10% of shipments for a while, and only started to grow when Samsung made the switch.

Counterpoint It says it expects Wear OS to continue to grow not only because of Samsung, but also as Google's Pixel Watch continues to drive sales alongside new offerings like the OnePlus Watch 2 that debuted this year.

The story is interesting very The situation is different in China, where Huawei's HarmonyOS makes up the bulk of smartwatches shipped. It is estimated that more than 60% of smart watches shipped in China this year will run on Huawei's operating system.