Twitter testing 280-character limit on its platform

Twitter is planning to increase the 140-character limit on its platform to 280 characters. The feature is currently in its testing phase; however, the company plans to make it available for everyone shortly.

In an official blog post, Twitter notes that it wants users on the platform to ‘easily express themselves’. In its findings, the company found that a much higher percentage of tweets sent in English have 140 characters. According to Twitter, this can be rather frustrating for users who tweet in English compared to other languages.

The company suggests that tweets sent in English take up more space compared to languages such as Japanese and Korean. Twitter explains that only 0.4 percent of Tweets sent in Japanese reach 140 characters. In comparison, English has 9 percent of Tweets that reach the 140-character limit.

“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean),” wrote Alia Rosen, product manager at Twitter.

For now, the company is testing the feature right with a small group of people to gauge the initial response, before its plans to make to available for all users across the globe.

“Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone. What matters most is that this works for our community – we will be collecting data and gathering feedback along the way. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet,” further added Rosen.

However, it appears the company won’t drift away from the ‘brevity’ factor that made Twitter ever so popular among users. Twitter believes that users on the platform may still be emotionally attached to 140 characters. However, it also suggests that the increased 280-word character limit will allow users to express themselves freely without having to cram their thoughts.

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