After the popular Galaxy S9 and Galaxy S10, Samsung hasn’t had much success for a few years. However, it accelerated with the Galaxy S23 series thanks to its balanced performance. Now, the South Korean company expects its next-generation flagship phone, the Galaxy S24, to sell better than the Galaxy S23.
The Galaxy S24 is expected to sell 35 million units
according to Report from Korea DailySamsung has set shipping targets of 35 million units for the Galaxy S24 series. This is 10% higher than the Galaxy S23 series. The South Korean company is expected to announce the Galaxy S24 series in January 2024, and it will be the company’s first AI-powered Galaxy phone. In comparison, the Galaxy S21 and Galaxy S22 sold less than 30 million units, while the Galaxy S23 series sold 31 million units. Apparently, earlier today, Samsung revealed that it expects to ship 253 million smartphones, including the Galaxy S24, in 2024.
An industry insider claimed that Samsung’s shipment numbers may rise or fall slightly, depending on the market situation, but a larger shipment target has been set for the company. Analysts expect Apple and Samsung’s annual shipments next year to be at similar levels of about 250 million. Some expect Apple to surpass Samsung’s shipment numbers in 2024, which should be a sign of concern for the South Korean company, which has been the world’s largest smartphone brand for several years.
Check out our Galaxy S23 Ultra review video below.
Samsung wants to sell more high-end Galaxy phones to compete with Apple
The report claims that more than 75% of Samsung phones sold worldwide are low-priced models. According to some analyst reports, the average selling price of a Samsung smartphone ASP (Average Selling Price) is $295, while that of an Apple phone is $988. To counter this, Samsung has reportedly set 2024 as the first year of its flagship smartphone counterattack, plans to sell more high-end phones and wants to see more high-end Galaxy phones in the top 10 best-selling smartphones list. .
You can see the top 10 best-selling smartphones in the world for the first half of 2023 in the chart below.
Daniel Araujo, Corporate Vice President at Samsung MX, said:We expect demand focused on premium products to increase in the smartphone replacement cycle next year. We have achieved double-digit growth in annual key shipments and sales growth exceeding the market growth rate.Furthermore, Samsung expects to sell more than 10 million Galaxy Z series smartphones.
It is reported that Samsung internally believes that if it brings artificial intelligence to its smartphones, and if it can improve the operating system, it can close the gap with Apple. To this end, the South Korean company will reportedly collaborate with Google and Microsoft to bring Google Bard, or ChatGPT, to its smartphones, starting with the Galaxy S24 series. Apple, on the other hand, wants to increase shipment volume to increase revenue from its services, such as Apple Music, Apple TV+, and iCloud Drive.
thanks for the tip, Revignus!
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