Razer virtually creates all kinds of PC peripheral one could think of, from headsets to keyboards. But today it is taking up a new challenge: Steam. Razer is launching its own gaming store. Aptly known as the Razer Game Store, the new marketplace taps into the zVault rewards system that Razer debuted last year provide the loyal customers with free games and gear.

The Razer Game Store behaves like the Humble Store. When users purchase a game, they would receive a key to activate it on a platform like Uplay or Steam. The company said one would see titles from Ubisoft, Bandai Namco, Bethesda, Rockstar, and Sega, as well as the other publishers. It would not be B-tier dregs either; Dragon Ball FighterZ, Grand Theft Auto V, Assassin’s Creed: Origins, Ghost Recon Wildlands, Dishonored: Death of the Outsider, and Cuphead, Kingdom Come: Deliverance are some of the games that are being sold, with The Crew 2 and Pillars of Eternity II: Deadfire in the wings. Only the officially authorized keys would be available.

Razer is kicking off things with up to 75 percent off on the Ubisoft games and by providing 10,000 Steam keys on a first-come, first-serve basis for Furi. The company even plans to extend steeper discounts and larger rewards on four “Razer exclusives” per week. Assassin’s Creed: Origins, Ni no Kuni II: Revenant Kingdom, Wolfenstein II, and Far Cry 5 are up first. They are listed at between 10 to 60 percent off and appear with a Game Store voucher up to 15 dollars, double zSilver rewards and a 10 dollars voucher for Razer hardware.

The rewards, however, are the key reason for using Razer Game Store. Users whenever purchase a game they would unlock some kind of perk. They would also receive zSilver, the zVault loyalty credit that could be traded in for the games and the Razer gear. All the purchase give zSilver, but using the zGold, the homegrown virtual currency of Razer that could even be used for transactions on GamersGate, Indiegala, War Thunder, and Smite among others—to purchase users game awards a much higher zSilver payout.

Razer did not detail out how much more zSilver to expect when users pay with its currency, but in accordance with the reward, page users earn 1 zSilver for all zGold users spend that costs a penny apiece. So if users purchase a 50 dollars game with zGold, users would earn 5,000 zSilver. The page was designed for the third-party partners of Razer, though, and it is unclear if the structure would remain similar for purchases in the Razer Game Store.

The zSilver rewards catalog shows as to what sort of prizes users could unlock over time. Indie game keys range from 15,000 to 50,000 zSilver depending on the title, while hardware greatly differs. The Razer Firefly RGB mousepad is priced at 110,000 zSilver, the Razer Kraken Pro v2 gaming headset and Destiny 2 Razer DeathAdder Elite Mouse each go for 146,500 zSilver, the Razer Ornata Chroma keyboard is 183,000 zSilver, and the Overwatch Razer BlackWidow Chroma keyboard would set users back 296,000 zSilver.