The longevity of Apple devices makes AI more important

apples The devices last longer, so customers don’t replace them as often.

And as Bloomberg News Reported This could make the tech giant’s AI efforts even more important.

To be more clear, the report states that Apple is trying to make its products more durable, and says that seven-year-old devices are still capable of running current operating systems. However, the report claims that Apple will become a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company could turn things around, as it has “a growing opportunity to woo customers with software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, it won’t have many hardware changes, but customers will have to buy a new phone if they want to. Apple intelligence offers. This could also lead to Mac and iPad users upgrading as well, he said.

The lower frequency of hardware upgrades will also mean Apple will have to rely more on service fees and subscriptions to fuel sales, the report said.

This news comes as Apple seeks to establish partnerships to expand its capabilities in the field of artificial intelligence. Last week, reports emerged that the company was in talks with… dead About the partnership, which is an Apple idea It was ultimately rejectedLike other companies making generative AI products, Meta appears to have been aiming to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “change the way we… Consumers interact With their devices and, more importantly, how to shop.

If Apple succeeds in achieving its goal, the iPhones used by consumers will learn their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine their internet browsing history, purchasing patterns and social media activity.

Experts say the company is also looking to change the way businesses interact with customers. OpenAI’s ChatGPT IntegrationApple products will soon be able to handle customer inquiries, process orders, and even provide product recommendations.

“As consumers become accustomed to AI handling more tasks, their reliance on AI for daily activities and decision-making is likely to increase. This could shift consumer expectations toward more automated and intuitive services.” Yi Fangassociate professor of computer science and engineering and director of artificial intelligence in charge at Santa Clara University’s College of Engineering, told PYMNTS.

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