When Apple redesigned its very famous iPhone for the initial time in three years, it urged the iPhone X to be the bright future of mobile. The analysts of the company said that it would notably drive a “supercycle,” which would revitalize excitement in the dull smartphone market. Having said this, however, it seems that many people are not probably ready for the future or perhaps are not willing to pay the cost to get it.
A new report has said that the company would manufacture only 8 million units of iPhone X during the second quarter of the year. In accordance with a source, Apple is quite disappointed with the sales and doubts have emerged within the company that 1,000 dollars handsets are not basically an idea to win in the present scenario of the smartphone market.
Reportedly the company ordered too many units of the iPhone X in the Christmas quarter of the year 2017, at the period when the sales of the iPhone X were blooming. But that did not prove to be any good. Perhaps that is the reason as to why it has cut down the production of iPhone X to only 8 million units for the current quarter. It is expected for the company to have sold near about 14 million units of iPhone during the initial quarter of the year, down from a predicted 27 million units in the December quarter.
The 5.8-inch Apple iPhone X begins at 999 dollars. It is 300 dollars more expensive than the 4.7-inch iPhone 8 and 200 dollars more expensive than the 5.5-inch iPhone 8 Plus. The extra dollars would yield the customers a bigger and sharper screen in a smaller package, the capability of sending animated emojis of themselves masquerading like a unicorn, and Face ID to unlock the device by face recognition.
Many different suppliers of the company already have remarked that the production of iPhone X is gradually slowing down by keeping forth diminished revenue estimates for the coming quarter. The list of these Apple suppliers has sheltered the A11 chip supplier TSMC and the Austrian laser technology company AMS that manufactures components of Face ID. The tech giant Samsung who is the sole supplier of the OLED screen that Apple used in the iPhone X also said that it has expectations of slow demand for the second quarter.
The Taiwanese company, TSMC, which designs the chips that are used in some of the iPhones and iPads warned last week that its forthcoming second quarter would be worse than the expectations because of continued weaker demand from the mobile sector.
Apple never does reveal the real split regarding the sales, making an announcement of only the total number of iPhones that are sold during a quarter. However, the mean selling price of the iPhone clearly indicates the performance of the iPhone X during the period.
The company would report on 1st May about its financial results for the March quarter, and the ASP would definitely be one of the things to look out for. Presumably, in a best-case scenario, the company might sell up to 60 million units of iPhone X in the first year, but that is an estimation assuming Apple manages selling 33 million units by the end of the third quarter.