The newly launched Galaxy Note 8 phablet comes with a smaller 3300mAH battery compared to last year’s Note 7 which came with a 3500mAh battery. The significant reduction in battery size has raised a few concerns, given the fact that the Note 8 comes with a bigger 6.3-inch Super AMOLED display compared to last year’s Note 7 which had a 5.7-inch Super AMOLED screen.

Samsung’s mobile chief President Koh Dong-Jin in an interview with The Investor explained why the Galaxy Note 8 comes with a smaller battery compared to last year’s doomed Galaxy Note 7. According to Koh, the decision to reduce the battery size comes because of several reasons. To begin with, he suggests that the new Galaxy Note 8 comes with a processor built using the 10nm manufacturing process which allows improved battery performance by up to 30 percent.

“Users are allowed to adjust their battery use based on their smartphone use patterns, which increases battery efficiency overall,” said Koh.

He further notes that both Qualcomm Snapdragon 835 and Exynos 8895 not only ensure improved battery performance, but also maintain more than 95 percent of the Note 8’s battery capacity for more than two years even after regular usage.

Koh also addressed several other concerns during the phablet’s launch event on August 23. For instance, he said that the company won’t ditch its Note series after the Galaxy Note 7 debacle.

“We cannot give up on a brand that has been nurtured for years and has loyal customers. Some of our rivals were initially sceptical about the bigger-screen concept, but now they are following us with their own phablet models. We will continue to lead the segment, Koh adds.

Finally, he also defends the latest Galaxy Note 8 for its lack of headline-grabbing features.

“Customer demands are diverse. Some always want new features, while others want a phone that can be used for two to three years. We are not sticking to innovation itself. We will seek innovation that can be truly embraced by customers. The Note 8 has been upgraded based on customer surveys,” he said.

The Galaxy Note 8 is expected to arrive in the market on September 15, while pre-orders have already begun. In the US, the Note 8 gets a price tag of $930 and will be offered in a choice of Midnight Black and Orchid Gary color options.