Today, Verizon Communications has introduced a new unlimited data plan for its wireless customers and unfortunately, the firm rather than making it simple and straight, has made it more complicated and expensive. As revealed by the American multinational telecom company, for both the existing consumers and those who clamour for exactness, the so-called “unlimited” plans are actually not unlimited.

Since the last six months, the American conglomerate was doing well by introducing the excellent ‘Unlimited’ data wireless plans with negligible limitations and reasonable prices. After finding the affordable data plan, hundreds of customers globally have also started subscribing to the service for enjoying unlimited data plans. But unfortunately, now it seems to be only a window to the success of the company. This morning, Verizon Communications has made some necessary alterations to its unlimited data plan and instead of making it simple, it has introduced some more expensive and worse plans for its customers. With the unexpected changes, Verizon’s new plans have already started garroting the net neutrality as well as the customers.

As per the new plans, the telecom firm has throttled all smartphone video, regardless of any planned price to 720p. The previous unlimited data plan of Verizon which has no limits on video quality but can stifle the bandwidth once the user hit the benchmark of 10GB-per-month will be unavailable to the new subscribers. Verizon customers who already have subscribed to the older unlimited plan, however, will be able to go on with it. However, with the existing plan, their video quality will be restricted to a maximum of 720p, just like other subscribers on the network.

Instead of continuing with its previous all-you-can-eat monthly plans, Verizon now has introduced completely different and restricted “unlimited” plans – the cheaper ‘Go Unlimited’ monthly tariff and a more costly ‘Beyond Unlimited’ monthly plan. Moreover, there is also an additional option for businesses and a prepaid plan. Some of these schemes have put limitations on the video quality like 480p or 720p, depending on your selected monthly tariff, while some other have restricted the speed of the data connection.

The Go Unlimited plan will cost users $75 and more per month and no matter how much 4G LTE data you have used, the data speed can be garroted at any time, if the network starts experiencing overcrowding. Likewise, the Verizon Beyond Unlimited will also cost the subscribers $75 per month and up and the high-speed 4G LTE data is restricted to 22GB per month. With this plan, the video quality is limited to 720p for smartphones and 1080p for tablets.

According to the reports, published by two testing agencies including OpenSignal and Ookla, the average network speed of Verizon has slow-moving since the prologue of its unlimited data plans. On the whole, the slump in the data speed is only some percentage points. But the problem of the drop in speed is most likely to be connected with the overcrowding at popular sites during peak times. If everyone started streaming video over the single network simultaneously, then no doubt that will put the network in a critical situation.