Gaming companies have been splashing the cash with ramped up TV ad budgets in October. The industry’s total TV ad-spend for this month is projected at a whopping $102.3 million, as opposed to $61.4 million spent last month.
According to a report by VentureBeat published in collaboration with iSpot.tv, a total of 36 gaming brands ran 149 spots that aired over 24,300 times, which earned nearly 4.8 billion TV impressions.
PlayStation tops the table with a whopping $33.3 million spent in total on 19 spots over 4500 times, generating 1.2 billion ad impressions. The report notes that an estimated $5.7 million were spent on FIFA 18 commercial, featuring Christiano Ronaldo and James Harden. PlayStation spent highest on networks which included Fox, ESPN, and Adult Swim.
Xbox bagged the second spot spending nearly $29.8 million, up from $7.1 million spent in September. The company ran 10 spots over 3,600 times, receiving 1.1 million ad impressions. Xbox spent biggest (nearly $10.2 million) on its Xbox One X TV commercial titled ‘Feel True Power’ featuring Kayne West. The company mostly targeted networks such as ESPN, Fox, and NBC.
Nintendo retained its third spot for the month with an estimated $10.9 million spent in total. The Japanese gaming giant ran 24 spots that aired over 4,00 times and achieved 603.9 million impressions. The company spent the highest (around $2.3 million) on Super Mari Odyssey: Jump Up, Super Star! Nintendo spent on networks which included the likes of Nick, Comedy Central, and Adult Swim.
To everyone’s surprise, Ubisoft bagged the fourth position with an estimated ad spend if $6 million on 8 commercials that ran around 800 times, and achieved 230.7 million TV ad impressions. South Park-themed ‘Superhero Secret Identities was the brand’s biggest budget with an estimated $2.9 million.
Bethesda Softworks came in at fifth with an estimated ad-spend of $5.5 million on three spots that over 3300 times and racked up 562.7 million impressions. The publisher’s biggest ad spend was Wolfenstein II: The New Colossus, estimated at a whopping $4.4 million out of the total $5.5 million it spent this month.