Mozilla has announced the launch of its Firefox browser on the Amazon Fire TV platform, a move that might have far reaching consequences in the tussle that Google and Amazon are engaged in at the moment.
Though not mentioned explicitly in the company blogpost announcing the launch, the company did mention that anyone can browse the web using Firefox on Fire TV, which also includes video sites such as YouTube and watch full screen video without a hitch. While the seemingly innocent business move seems okay, what makes it significant is the fact that it comes in the midst of Google threatening to cut off access to YouTube for Fire TV users starting Jan. 1.
Now with Mozilla making is possible for Fire TV owners to continue having seamless access to YouTube, the impending ban on the video site as announced by Google will have little effect as such. That unless Google goes for any extreme step like limiting access to the site via Firefox from Fire TV, something that Google has already done for Amazon’s Silk browser on the Echo Show devices. YouTube continues to be inaccessible on Echo Show to this date.
Google’s move to limit access to the popular video sharing site for Fire TV can again be considered to be the fallout of a bigger feud that the tech titans are engaged in at the moment. While Amazon had refused to host rival streaming devices such as Chromecast on its retail site just to improve chances of its own Fire TV for around two years till it was overturned just recently, the company’s reluctance to comply with the cast technology that powers Chromecast has irked Google no end.
Also, while Google had initially blocked YouTube for Echo Show owners, its impending ban for Fire TV users starting next year continues to be in place. The only silver lining right now is that both the companies have entered into a dialogue and have termed it productive as well though no resolution seems to be in sight just yet.
While Google does seem to be on a slightly weaker footing post the availability of Firefox for Fire TV, the general public would no doubt expect the companies to end their disputes in a manner that the shared services does not get hampered in any way.