The Windows Store has no place for the new Google Chrome App and the reason cited for its ouster from the Microsoft Store is that it isn’t even an app in the first place. Instead, it just is an installer that guides the users to Google to download the popular browser.

Microsoft justified the removal of the app claiming it flouts the basic guidelines applicable to apps for their inclusion in the Windows Store. That includes the need for any browser app to use the HTML and Javascript engines provided for by Windows 10 itself. In contrast, Chrome is based on Google’s own Blink engine.

Microsoft has also been repackaging Windows 10 apps to make those conform to Centennial guidelines. That again ensures the app uninstalls cleanly leaving behind no traces, besides allowing for centralised upgradation as well.

All of that means Google will have to invest in developing an entirely new Chrome version applicable to Windows 10, something that again is quite unlike for the company to do at the moment. The primary reason for that being the wide popularity of Chrome and having an app specifically made for the Windows Store will be akin to lending credibility of sorts to the Microsoft Store.

As things stand, the Windows Store continues to languish in comparison to the Apple Store and Google’s Play Store. And none would be eager to let go of their advantage over the Windows Store. As manufacturers vouch for market share of their respective platform, the quality and number of apps in their respective app stores plays a vital role in driving sales of their devices.

Plus a Chrome app for Windows 10 that is compatible with the Centennial regulations as well will mean it would also qualify for use on the Windows 10 S platform. However, that being a rival to Google’s own Chrome OS, it also is the reason the search giant will be loath to launch the Chrome app for Windows 10.

Microsoft though has invited Google to launch a Chrome app for Windows Store provided it adheres to all existing guidelines. Google is yet to comment on the entire development.

Meanwhile, the lack of the Chrome app on Windows Store has had little effect on its popularity among Windows 10 users. Microsoft already provides the Edge browser, which again has seen a lot of improvements off late. However, that hasn’t stopped Windows 10 users to opt for Chrome instead.