Meghan unveils new Spotify podcast called Archetypes that will “dissect, explore and sabotage labels that attempt to obstruct women” as £18m deal finally kicks off
- Meghan will talk to historians, experts and women about dressing style
- Duchess of Sussex vows to investigate ‘signs trying to hold back women’
- Meghan and Harry signed a lucrative £18m deal with Spotify in late 2020
- They only released one show before today – a holiday special featuring Archie
The Duchess of Sussex has unveiled her first Spotify series – a podcast about women’s stereotypes – in which she vows to investigate “categories that try to hold women back”.
The Archetypes will be released this summer and hosted by Meghan Markle who will speak to historians, experts and women who have experienced dress-up.
A trailer for Archewell Audio has been released today, as Prince William’s brother Prince Harry and his wife Kate Middleton continue their tour of the Caribbean.
In the new trailer, Meghan said: ‘This is how we talk about women: the words that raise our girls, and how the media reflects women to us. But where do these stereotypes come from? And how do they continue to emerge and define our lives?
Prince Harry and Meghan Markle visit a radio station in Brixton, south London, in January 2018
The Duchess, reviewing what kind of guests will be showing up, adds: ‘These are the archetypes – the podcast where we dissect, explore, and subvert posters trying to obstruct women.
I will have conversations with women who know all too well how these collages shape our narratives.
What does Megan say in the Spotify trailer?
This is how we talk about women: the words that raise our girls, and how the media reflects women to us… But where do these stereotypes come from? And how do they continue to emerge and define our lives?
I’m Megan and these are the archetypes – the podcast where we dissect, explore, and subvert the labels that try to hold women back. I will have conversations with women who know all too well how these collages shape our narratives. And I’ll talk to historians to understand how we got here in the first place.
Originals – coming soon. Just listen on Spotify.
“And I’ll talk to historians to understand how we got here in the first place.”
The announcement of Archewell Audio’s first podcast series with Spotify comes after Meghan and the Duke of Sussex raised concerns about misinformation about Covid-19 on the platform.
Meghan and Harry signed a lucrative deal with the podcast giant to host and produce podcasts, valued at around £18m, in late 2020.
But they’ve only released one show so far – a holiday special featuring their son Archie and celebrity guests.
Spotify and Archewell Audio said today: “Both Spotify and Archewell Audio value responsible stewardship of the audio landscape and, as recently indicated, are committed to working closely to support transparency and strong principles of trust and security.”
In January, it was reported that Neil Young offered Spotify an ultimatum to remove his work or the Joe Rogan Experience podcast, which was known for skeptical opinions about vaccines.
When the singer later left the streaming platform, Joni Mitchell announced the same move “in solidarity” with his decision.
At the time, the Sussex charity said it was expressing its concerns but the couple were committed to continuing their work with the organisation.
Prince Harry and Meghan Markle at Global Citizen Live: New York on September 25, 2021
The announcement this afternoon marks Archewell Audio’s first podcast series with Spotify
Last week, a spokesperson for Archewell Audio confirmed that its first series will air in the summer and that they have been working closely with Spotify toward policies aimed at reducing the spread of misinformation.
“Original”: What is the dictionary definition?
- Cambridge: “Typical of something original from which others are copied.”
- Oxford: “The typical or ideal example of a particular type of person or thing.”
- Merriam-Webster: “A style or archetype in which all things of the same kind are representations or copies.”
Megan has always been an activist for women’s empowerment.
Spotify and Archwell Audio have described her conversations with simulated women as “uncensored” and said the duchess will delve deeper into the origins of stereotypes.
Former Suits actress, Megan is also an executive producer on the series, along with Ben Browning, Archewell’s head of content, and Rebecca Sananes, Archewell’s head of sound.
The podcast will be produced by Archewell Audio in partnership with Gimlet Media for Spotify.
Separately today, a Supreme Court judge ruled that portions of some documents in Harry’s lawsuit against the Home Office will remain confidential, as he criticized the Duke’s legal team for a “completely unacceptable” breach of court rules.
Harry sued the department after he was told he would no longer receive “the same degree” of personal protection when visiting from the US, despite offering to pay for it himself.
A representative previously said the Duke wants to bring his children to visit from the United States, but that he and his family are “unable to go home” because it is too dangerous.
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