The new upcoming LG G7 ThinQ smartphone would have a unique, physical connection to the Google Assistant.

In accordance with the reports, the flagship handset, slated to be launched in a New York event on 2nd May, would sport a dedicated hardware button specifically for the Google’s digital assistant. The Google Assistant button would be on the left side of the phone, while the power button would be located on the right. The fingerprint reader remains located on the back of the handset.

The LG G7 ThinQ is the first smartphone to commit a physical button to Google. It follows a similar strategy that was employed by Samsung, which placed a specific physical button on its handset to call up its Bixby assistant. The easy access to the Google Assistant is a part of the broader push by LG to sell artificial intelligence as a larger differentiator. The use of AI has shown to be a key theme for LG this year, from the integration of Google Assistant to its televisions to the use of AI to recognize the pictures shot by the V30S ThinQ’s camera.

It is not the only one, but touting the artificial intelligence capabilities have been the trend du jour of the technology world. Companies like that of Huawei and Samsung talk regarding AI in their products, and Mark Zuckerberg, the Facebook CEO claimed at the time of his Congressional testimony that AI would help in riding his social network of harmful and fake content.

As like the V30S, there would be unique custom LG commands that the users could ask of the Google Assistant. The LG G7 ThinQ’s Google Assistant button cannot be reprogrammed to call up another app, just similar to the Samsung Bixby button. That likely would irk the users who prefer to choose which app that extra button could activate. An LG spokesman turned down to comment on the story and only pointed to the teaser announcement for the phone.

The Google Assistant has long been a core part of many Android handsets, the users typically long press the home button to call it up. However, this marks a more aggressive push to get the people to use the digital assistant. The users also could squeeze the Pixel 2 and Pixel 2 XL to call up the assistant.

Google is actually in a battle to make its assistant a core part of people’s lives, pushing it in smartphones, televisions, and its Google Home family of smart speakers. On the other side are Amazon and its Alexa assistant, found in its Echo speakers and a host of products ranging from refrigerators to cars.

In the meantime, LG is in a war for relevancy. The predecessor to the G7 ThinQ, the G6, proved to be a flop in the face of the redesigned Galaxy S8, and the company now actually requires a phone that could turn some heads. The company has got its strategies shifted to encompass more moderate updates such as the LG V30S ThinQ.

A leak has shown a smartphone that emulates the iPhone X notch, like the several other Android phones in the current year. At least with the Google Assistant button, there is one trait that lets it stand out from the pack.