Kanye WestYeezy shoes have always been as popular in the resale market as they have been in stores—but there’s a clear shift happening, with many sellers reluctant to take any steps until Adidas announces their Yeezy position.
We spoke with several experts involved in the resale market who told us that there are three main factors that will affect how shoes move in the near future.
1. Will Adidas continue its relationship with Kanye?
2. Will the public forgive Kanye for his comments?
3. If Kanye releases music/commodity, how will it be received?
it was said If adidas terminates the partnershipThe market will explode because the shoes will not be mass-produced anymore. Adidas’ waiting period has caused many sellers to keep stock in hopes of making money if Adidas cut ties.
We’re told the worst-case scenario for retailers is if Adidas continues to take on Ye – but the public refuses to forgive it – because then shoe values will drop.
Our sources say they haven’t yet begun to see an increase or decrease in how shoes move in the resale market, but the coming days will say a lot about the future of one of the most sought-after shoe lines of the past decade.
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