Jonathan Ive, chief design officer at Apple is regaining control of the design team after a two-year gap. He marls his return to take control of Apple’s design team after two years, as he was leading design efforts for Apple’s new spaceship campus.
The iPhone-maker confirmed in a statement to Bloomberg that Jonathan Ive is back to lead Apple design team after handing over the responsibility to Alan Dye and Richard Howarth back in 2015.
“With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design,” Apple spokeswoman said in a statement.
Ive was also at the helm of design at Apple in 1996, even before Steve Jobs second stint at the company. He was also the brainchild behind the design of the original Mac, iPhone, iPad, as well as the iPod. These products were largely responsible for Steve Job’s successful run at Apple during the late 90’s and early 2000’s.
Jonatahn Ive took the role of Apple’ design head in 2015, and was considered as one of Apple’s most important executives, second only to Apple CEO Tim Cook. He marks his return at a time when Apple is looking to make its products standout significantly compared to rivals. The iPhone-maker, off late, has been heavily criticized for the lack of innovation and one of Ive’s goals would be to make Apple products standout from competing rivals.
Despite being slammed by critics and journalists over lack of innovation, Apple still remains the most valued company in the world, with an all-time high stock price and hordes of cash. The newly launched iPhone X is witnessing huge demand, and is expected to make Apple’s profit soar even further in the fourth quarter of 2017. Analysts at Market research agency Trend Force believe that by the end of 2017, the latest iPhone X could help Apple reclaim the top spot from Samsung.