Online publishing giant IGN, popular for its gaming-focused news and reviews has acquired Humble Bundle.
The highly-popular digital storefront announced the first Humble Bundle in 2010, and the popularity of its pay-what-you want bundles have increased substantially over the years.
Back in 2015, the company also announced the Humble Monthly Bundle for $12 a month which included a new set of downloadable games.
“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.” Humble Bundle co-founder Jeffrey Rosen said in a blog post.
Humble has announced that despite the IGN acquisition, they’ll continue to operate in the same way they used to. Humble Bundle co-founder John Graham confirmed that they’ll continue to ‘operate independently from IGN, with the same office, culture, as well as ‘amazing team with IGN helping us further in our plans’.
“IGN will support Humble Bundle with increased resources, allowing us to bring our community the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative, and donate more money to charity, more quickly than ever before.” IGN executive vice president Mitch Galbraith said in a statement.
Since the first Humble Bundle in 2010, a number of bundles were anounced over the years which allowed the company to raise over $100 million in charity, Humble revealed in the blog post.
That said, exact terms of the deal weren’t revealed besides the fact that Humble will be allowed to operate more or less independently. The whole idea behind the acquisition is to provide Humble with the required resources that’ll allow them to do what they do best, according to IGN’s executive vice president Mitch Galbraith.