HTC has now decided to give its HTC Vive VR headset a massive price cut as the company seeks to compete against the likes of Facebook-owned Oculus Rift headset. From today onwards, the HTC Vive will retail at $599 as opposed to $799.

The move comes almost a month after Facebook announced price drops for its Rift headset, when the company slashed prices by almost half the original price. However, HTC says the move isn’t a response to Facebook but rather to make VR technology more accessible to consumers.

“We really strongly believe this is going to increase consumer adoption, create a healthier market for content creators and developers, and create a nice base for our accessory partners and solution partners to also come in and do more things with us over the next year,” said HTC Vive executive Dan O’Brien in a statement.

He also revealed that buyers will also be offered a one month free trial of HTC’s Viveport subscription service. Subscribers will be allowed to choose upto five titles every month such as Google’s Tilt Brush, Richie’s Plank Experience, as well as Everest VR from a library of 250 apps and games. O Brien further adds that more blockbuster titles including the likes of Fallout VR and Doom VFR are also set to arrive later this year.

VR companies are try hard to make this fairly new technology more accessible to consumers. As both Oculus and HTC were selling their flagship VR headsets and motion controllers for roughly $800 at the beginning of this calendar year. However, both have announced massive price cuts of their proprietary VR headgear. Facebook’s Oculus Rift now retails at $399, nearly half of its original price. And today, the price of the HTC Vive has been dropped from $799 to $599, which makes it a chunky a $200 price cut.