Google has announced a new feature for Gemini AI called Gems, which are pre-designated experts to help users with programming, training, creating content, brainstorming, and other tasks. Gems will be rolling out soon with pre-designated experts and the ability for users to create their own experts to handle specific tasks.
What are Gemini stones?
Gemini Gems are a feature of Google’s Gemini AI platform that are built for very specific tasks. Users can create their own custom AI experts by providing specific instructions that make the Gem an expert who can help in a very specific role.
Google has provided this clarification regarding Gems:
“In the coming days, Gemini Advanced, Business, and Enterprise subscribers can start creating and chatting with Gems, the customized versions of Gemini that were first shown at I/O. You can customize your Gems to act as subject matter experts or optimize them for your specific goals. Simply write instructions for your Gem, give it a name, and chat with it whenever you want.”
How to Use Gems for SEO
I haven’t seen Gems yet but I’m wondering what would happen if I fed it Google’s quality ranking guidelines, SEO starter guide, and other documentation and then fired it at content to see if it could identify areas that could be improved and why.
Screaming Frog Jewel
It might be possible to create a gem that can take Screaming Frog’s crawl data, identify specific issues, and generate a structured report. For example, it can identify chained internal redirects, identify internal redirects caused by linking to the wrong page, and that internal 404 errors should always be fixed. This can quickly output the source of the 404 error in a structured report. A Screaming Frog gem can take a data dump of URLs with duplicate addresses and, using some rules, determine whether the address needs to be changed, or whether the content needs to be de-indexed, merged, or simply updated.
SEO Jewel for Content
There are many ways that content can go wrong. Create a gem that defines the topic of the entire page and then analyze the headings to see if they are general enough, if the first heading is specific enough, and if the following paragraphs are grouped into meaningful chunks that are labeled with relevant headings that reflect the subtopic. You can even create a rule to suggest reorganizing paragraphs so that paragraphs that are out of context can be moved to the section of the article that has that context.
Content Rating for Images
Humans consume content primarily with their eyes and ears. A web page offers something to read, but that’s not the same as receiving content in the form of images, which is what human eyes and brains are literally wired to do. Content is enhanced with images. Scientifically provenImages help all readers understand the text. Images are also content that reflects the topic of the page, which is another reason to add the right images to your article. Images are important for SEO and Gem can help publishers and SEO experts analyze content to understand which images are important to add to the content.
Gem can be trained to review content and suggest useful images. If a percentage is mentioned in the text, it can suggest a visualization that helps readers visualize that percentage and have a multiplier effect on that data so that it is understood. If the message of the content is that the product will make the consumer’s life better, it can suggest an image that shows how satisfied they are with the product or service.
Google use cases
Google has provided examples of how Gems can be used in business and professional settings. While none of the examples are directly related to SEO, they give an idea of the ways in which they can be used.
- Coding Help:
Gems can act as a coding assistant that can focus on a specific need such as debugging code or providing suggestions for improvement. - Career planning:
A career planning professional can create a gem to act as a career coach who can provide advice and personalized career plans. - content
Gem can provide writers with ideas, improve content, and provide feedback like a writing expert.
For example, the Gemini stones can be likened to a bag of tools. Each tool specializes in something different, such as a drill, screwdriver, and hammer.
The effect of gemstones
Gems are a useful feature for Gemini users because they may no longer need to subscribe to a service that provides AI assistance for any given task. This may be bad news for SaaS companies that offer AI content creation and other services, but it’s good news for businesses because it will allow users to do more and do it better.
According to Google’s announcement:
“With Gems, you can create a team of experts to help you brainstorm a difficult project, brainstorm ideas for an upcoming event, or write the perfect caption for a social media post. Your Gem can even remember a detailed set of instructions to help you save time on tedious, repetitive, or difficult tasks.”
This new feature may make signing up for Google Gemini worth a try given its potential to make a positive impact in both business and personal settings.
Read Google Ad
New in Gemini: Custom gems and improved image creation with Imagen 3
Featured image by Shutterstock/Cast Of Thousands
“Writer. Friendly troublemaker. Lifelong food junkie. Professional beer evangelist.”