Google is reportedly struggling to convince iPhone owners to use its apps.

Google spends a huge amount of money every year to become the default search engine on iOS, but with increasing scrutiny, the company is working to get iPhone owners to use its apps, but reports suggest it is struggling to do so.

The work that the iPhone’s favorite search engine is doing is huge. According to recent reports, Google has spent up to $20 billion Google is expected to be the default search engine on iOS, and that number is likely to rise since this data is from 2022. But Google is also under increasing antitrust pressure that threatens that ranking.

According to a new report Report from the informationGoogle is working to increase the number of iPhone owners using its own Google apps in order to increase the number of searches that do not depend on Google being the default app on Safari. And it seems that Google has succeeded in making some The company has made significant progress in this regard, as only 30% of Google search queries on the iPhone come from the company’s own apps, compared to about 25% five years ago.

Google claims it aims to move 50% of iPhone searches to its own apps.

But the company appears to be struggling to increase that number. Google has found it “extremely difficult to overcome the fact that Safari is pre-installed on Apple devices,” according to sources working on the project.

As a way to push users to Google’s apps, the company reportedly briefly considered blocking AI-powered features like AI Overviews from its own apps, and not showing them in Safari. Google “decided against doing so,” the report says.

In a similar effort, the report revealed that Google was working on a project where people could upload short videos, similar in style to TikTok or YouTube Shorts, to the Google app to make the videos appear directly in search. However, the project has struggled to get off the ground.

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