Google is going to acquire Lytro. Lytro is a light-field imaging technology startup company. According to TechCrunch source, it said that the deal for the Lytro is an “asset sale “.
The startup company Lytro is bought by Google at a whopping price of $40 million. If we go to another source, according to them the original asking price for the company is #25 million and the company is already shopped to other giants like Facebook.
The company was established in 2006 which created the first consumer camera to utilize this light-field technology. The technology helps the camera to refocus on any parts of images that are already taken. The camera of Lytro does this by capturing all the rays of the sun and the information about them. Lytro got 59 patents to its name which are related to light-field and digital imaging technologies.
The company was once made two consumer cameras but they are not sold very well. This loss makes the company refocus its efforts on light-field video solutions. The light-field video solutions can be applied to cinema and VR. Lytro discontinues the manufacturing and distribution of cameras used for photography. In December 2017, it pulled the support for pictures.lytro.com in which a user can share the photos taken with Lytro cameras and can use the image for refocusing and 3D depth effects.
The are no details about the future road for Lytro after getting acquired by Google but it is said that Google may use Lytro camera to boost its own Google VR. recently, Google has experimented with light-field photography with one it’s 16-camera circular “jump” that has developed by Google a few years back. The camera was mounted on a 360 degrees spin and the scene that is captured from the camera are now available on image viewer app called “Light Fields.”