- The 2024 Buick Envista will be the brand’s last new gas-powered vehicle before it transitions to an all-electric domestic lineup by 2030.
- The Envista will replace the Buick Encore as the GM brand’s entry-level model, starting at $24,495 for the base model.
- The new crossover comes amid affordability concerns as many automakers discontinue lower-priced models.
2024 Buick Invista Avenir
GM
DETROIT — General Motors on Monday revealed the last new gas-powered Buick before the brand transitions to a domestic all-electric lineup by 2030.
The brand’s final new traditional nameplate will be the 2024 Buick Envista, a small crossover that looks and feels like a sedan but with the same ride height and storage as an SUV. It has a long, smooth exterior with a design inspired by last year’s well-received Wildcat concept car.
The Envista will replace the Buick Encore as the brand’s entry-level model, starting at $24,495 for the base model and $29,695 for the high-end Avenir. GM discontinued the Encore last year in exchange for a larger “Encore GX” that starts between $26,000 and $35,000.
“There seems to be a huge opportunity at the price point,” Buick marketing director Sam Russell said during a briefing. “Invista that we honestly think is just a great opportunity for conquest… That’s kind of our goal is to be the conquest champion within GM.”
The Envista comes amid affordability concerns about new cars, with many automakers discontinuing lower-priced cars in exchange for pricier crossovers. Average transaction prices have risen to record levels amid lower vehicle availability over the past three years.
Production of the Invista is set to begin at GM’s South Korean plant—home to other small crossovers from Buick and Chevy—next month. The cars are expected to hit Buick showrooms this summer.
The Envista will be offered exclusively with front-wheel drive and is powered by a 1.2-liter turbocharged engine that is expected to make 136 horsepower and 162 pound-feet of torque. It includes a standard Safety Package with six active safety features such as Automatic Emergency Braking and Lane Keeping Assist. The interior features 19 inches of information and control screens.
The Invista is the second of five new Buick models or vehicles over the 18-month period ending next year. It was the first car Redesigned 2024 Encore GX. The latest model is expected to be the brand’s first fully electric car, which will debut in the first half of next year.
“Once we move to EVs, it’s all electric vehicles just after that,” Russell said.
Buick’s goal to offer exclusively electric cars by the end of this decade comes while General Motors is spending $35 billion on electric and self-driving cars between 2020 and 2025. The automaker aims to have all of its brands exclusively offering consumer electric vehicles by 2035.
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