Fitbit, the American wearable company, has officially joined the elite club of smartwatch manufacturers by launching its long awaited ‘Fitbit Ionic’ this week. While the company already has an extensive portfolio of fitness-focused wearable devices and watches earlier, the Ionic is the first true smartwatch of the company which is distinguished by its compatibility with third-party applications. With a squared-off, metal, a little-bowed screen, the Fitbit Ionic looks pretty similar to Apple Watch or close enough to the product of Apple.

The base model of Fitbit Ionic is priced at $299.95, which is hundred more than its existing sibling – Fitbit Blaze. Fitbit has launched the smartwatch with three colors including light silver, a dark grey, and gold. Moreover, Fitbit also has launched a special edition or designer Adidas model of Ionic, which price is yet to be officially confirmed. The new smartwatch has joined Fitbit’s existing portfolio of fitness devices including the fitness trackers like the Zip; fitness bands like the Alta, Flex, and Charge; and fully-fledged watches like the Fitbit Blaze. However, the latest smartwatch of the company seems to be the first real smartwatch of the company and is expected to give a stiff competition to Apple’s smartwatches.

In terms of specifications, the Fitbit Ionic features a GPS sensor and a heart rate sensor for monitoring and tracking the daily health of the user. Its 1.42-inch square display makes it perfect for getting a clear preview of results and monitoring details. Likewise, it is backed by a ‘multi-day battery’ which is rated to stand for more than four days on a single charge. Moreover, there is also a Near Field Communications (NFC) chip with contactless payments for empowering the device. Alongside these features, there is also a GPS system just like the old black-and-white Surge, a swim-friendly 50-meter water resistance feature, and onboard music storage facility. The smartwatch also features a future app store which supports third-party applications.

Just like the Apple Watch and the Samsung Gear S3, the Fitbit Ionic also has compatibility with third-party apps. However, up to now, the Ionic does not have important applications like Apple Music or Spotify. The Ionic also features a brand new heart-rate sensor which runs on the blending of green, red, and infrared lights for detecting the flow of blood and delivers accurate results. Moreover, with a nearly 165-foot or 50-meter waterproof capacity, the Fitbit Ionic is a perfect smartwatch for swimmers. Moreover, its inbuilt Automatic exercise detection feature allows it to monitor your activity rate automatically.

It smartphone notification feature or Interoperability feature is one of most crucial feature for the Fitbit Ionic. The smartwatch is compatible with Android, iOS, and Window smartphones and is able to give notifications on your phone including call, text, and calendar notifications. The official retailing of the smartphone is declared to start from October at $300, while for the UK, the price will be £230.