Despite the going meltdown in the wearables sector, Fitbit today just announced three new products. These new products include the Fitbit Ionic smartwatch, Fitbit Flyer wireless headphones, along with an upgraded variant of its smart scale called Fitbit Aria 2. The new line-up mark the company’s first major product launch since the launch of Alta fitness band back in early 2016.
The company asserts that its Fitbit Ionic smartwatch is their first true smartwatch designed entirely in-house. The smartwatch’s main features include 4 plus days of battery life, GPS, On-watch personal training, up to 50 meters water resistance, contactless payments, improved heart rate tracking, as well as on-watch music storage option.
Elsewhere, the smartwatch comes pre-loaded with apps from Starbucks, Pandora, Strava, as well as AccuWeather.
At launch, the smartwatch will retail at $299.95 while preorders have already begun. The smartwatch will also arrive in stores like Best Buy, Target, and Dick’s Sporting Goods starting in October.
Next up is Fitbit Flyer, the company’s first stint at headphones. These are wireless as well as sweat proof headphones, said to compliment the Iconic smartwatch as it can store more than 300 songs. It also offers two different sound settings, as well as the ability to make calls and work with digital assistants.
These headphones will retail at $129.95 and will be available for preorder starting Monday. They’ll also arrive across major online stores by October.
The final product in the company’s new lineup is the Fitbit Aria 2, an upgraded version of the company’s Wi-Fi scale released back in 2012.
According to the company, the new scale offers improved accuracy as well as quicker step. It also gets the ability to store data for up to eight users so private data for each member of the household can be stored and analyzed. Fitbit Aria 2 will retail at #129.95 and goes on preorder starting Monday.