Fitbit has officially entered into a partnership with glucose-monitoring device manufacturer Dexcom. Both companies have come together to bring diabetes tracking capabilities to the newly launched Fitbit Ionic smartwatch.
Ionic smartwatch users will be able to sync a Dexcom device with the Fitbit app and find all the necessary data regarding their glucose levels directly on the smartwatch. The whole idea is to make this information more easily accessible which can be found directly on a user’s wrist.
‘The collaboration between Dexcom and Fitbit is an important step in providing useful information to people with diabetes that is both convenient and discreet. We believe that providing Dexcom CGM data on Fitbit Ionic, and making that experience available to users of both Android and iOS devices, will have a positive impact on the way people manage their diabetes,” said Kevin Sayer, President and CEO Dexcom.
Both Dexcom and Fitbit have announced that they will be diligently working together and develop new features to help people diagnosed with diabetes. Fitbit has already confirmed that their primary focus now would be to create more’ health-focused tools’. These are clear signs that Fitbit is not only focusing just fitness-related hardware, but also venturing into the health-related market and services. Not to forget, Fitbit shares saw a 13 percent rise after it announced the new partnership with Dexcom.
To recall, Fitbit announced its new Ionic smartwatch back in August alongside Fitbit Flyer wireless headphones as well as an upgraded variant of its smartscale dubbed as Fitbit Aria 2.
The company claims that its Fitbit Ionic smartwatch is their first-ever smartwatch designed entirely in-house. Key features on the smartwatch include 4 plus days of battery life, GPS, On-watch personal training, up to 50 meters water resistance, contactless payments, improved heart rate tracking, as well as on-watch music storage option. The smartwatch goes on sale next month and carries a price tag of $299.95.