NEW YORK — Elon Musk announced on Twitter Sunday that the app’s world-famous bird logo will be converted to an “X” sometime later in the day.
The Twitter owner previously said the change would happen on Monday but announced hours later via the app that “the Interim X logo will go live later today.”
Early Sunday morning, Musk posted a short video of a flashing “X”. Later in a Twitter Spaces audio chat, he answered “yes” when asked if the company’s logo would change.
“Yeah, we cut the Twitter logo off the building with blasting flares,” Musk told an unidentified speaker.
This reshuffle would be the latest big change since he bought the social media platform for $44 billion last year.
Musk said the idea of changing the logo to an “X” is to “embody the imperfections in us everything that makes us unique,” according to Musk tweet.
“And soon we will be bidding farewell to the Twitter brand and, gradually, all the birds,” Musk wrote.
Earlier this month, the billionaire CEO put Tesla A new curfew in his digital town squarea move that was met with sharp criticism that it could alienate more advertisers and undermine its cultural influence as a pioneer in the media field.
The tweet viewing cap is part of an $8 per month subscription service that Musk launched earlier this year in an effort to boost Twitter’s revenue. Revenue has fallen sharply since Musk took over the company and laid off nearly three-quarters of the workforce to cut costs and avoid bankruptcy.
In May, Musk named longtime NBC Universal executive Linda Iaccarino as CEO of Twitter.
Attracting advertisers is essential for Musk, and Twitter is after many He fled in the first months After his takeover of the social media platform, for fear of harming their brands in light of the chaos that surrounds them. Advertisers have cut spending in part because of changes Musk has made that have allowed more hateful content to flourish, and that has led to hurt A larger portion of the platform’s audience.
Musk said in late April that Advertisers are backbut did not provide any details.
Musk’s move to change Twitter’s logo to an “X” also comes as Twitter faces new competition from its new Meta app, strings, It was launched earlier this month. It has been seen as an alternative for those who have soured on Twitter.
Threads is described as a text-based version of the Meta photo-sharing app Instagram that the company said provides “a new, separate space for real-time updates and public conversations.”
In the first five days of its release, 100 million people He had subscribed to Threads, according to a post on Threads by Instagram head Adam Mosseri.
“Devoted student. Bacon advocate. Beer scholar. Troublemaker. Falls down a lot. Typical coffee enthusiast.”