Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone. Apple announced Wednesday How businesses using its Business Connect tool can add their brand name and logo in ways that will appear in iPhone apps used for email, phone calls and payments.
Each registered business can verify the accuracy of its information and add additional details such as photos or special offers. Collecting up-to-date, verified business information could be beneficial to Apple if it launched its own search engine or internal Apple Intelligence features instead of sending users to external sources like Google, Yelp, or Meta.
Branded Mail is a feature businesses can sign up for today before it starts rolling out to users later this year, which could make it easier to identify emails in a sea of unread messages. In recent years, Gmail has also added brand logos and verified checkmarks to show whether an email is from a verified source.
Additionally, if businesses opt for the Business Caller ID service, Apple will display their name, logo, and department on the iPhone’s incoming call screen. This feature should come in handy when you’re trying to find out if the random number calling you is a spam number, or if it’s a legitimate business. It will be rolled out next year.
An upcoming smaller update to Apple’s Tap to Pay service will allow businesses to show their logo when accepting payments instead of just displaying a denomination icon.
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