Apple updates internal document for 'unreleased products' amid rumors of new iPads and Macs

Apple today updated an internal support document about “unannounced or unreleased products,” according to a source familiar with the matter. The update comes amid rumors that Apple is planning to release new iPads and Macs soon, though there's no guarantee these things are directly related, and coincidences do happen.


The document tells Apple Support Advisors how to respond to potential customer questions about unannounced products and services, or products that are announced but not yet released. The document was “restructured and improved” today, according to Apple's change log, but we don't know what specific changes were made.

Apple plans to announce updated iPad Pro, iPad Air and MacBook Air models by late March, according to BloombergMark Gorman.

The next iPad Pro models are widely expected to be the first iPads equipped with brighter, more vibrant OLED displays. Other rumored or potential features for the iPad Pro include an M3 chip, MagSafe wireless charging, a redesigned Magic Keyboard with a larger trackpad and aluminum top casing, and a landscape-oriented front-facing camera.

A larger 12.9-inch iPad Air is expected to be available alongside an updated 10.9-inch model. Other rumored or potential features for the iPad Air include an M2 chip, a redesigned rear camera bump, Wi-Fi 6E support, and Bluetooth 5.3.

The 13-inch and 15-inch MacBook Air are expected to be updated with the M3 chip simultaneously, with key advantages over the M2 chip including faster performance and hardware-accelerated ray tracing for improved graphics rendering in games.

No major changes to the MacBook Air's design are expected this year, but the laptops will likely get Wi-Fi 6E support like other Macs.

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Apple has already updated the 14-inch MacBook Pro, 16-inch MacBook Pro, and 24-inch iMac with the M3 chip in October 2023.

Apple often releases a new iPhone color option in March or April as well.

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