Apple has reportedly discontinued the 256GB iPhone 7 and iPhone 7 Plus models after its 2017 iPhone-lineup went official this fall. The company has revised its iPhone 7 range as Apple’s online store only lists 32GB and 128GB models of the device. Multiple sources have cited an Apple customer service representative who has apparently confirmed the same.

The move is likely an attempt to bolster sales of the newly launched iPhone 8 and iPhone 8 Plus, as both devices are offered in a 256GB storage option. At the moment, Apple is experiencing lacklustre iPhone 8 sales compared to earlier iPhone launches. Some sources suggest that many users are willing to try the anniversary edition iPhone X before arriving at a buying decision.

It’s also interesting to note that iPhone 7 is still more popular than the new iPhone 8 lineup, with consumers searching the former on Google more than the latter.

To recall, Apple officially unveiled the iPhone 8, iPhone 8 Plus, as well as the anniversary edition iPhone X on September 12. All three devices feature the latest A11 hexa-core processor. The company claims that its new A11 Bionic processor “is the most powerful and smartest chip ever in a smartphone”. It comes with 6-cores featuring 2 high-performance cores that offer 25 percent improved performance compared to its predecessor, while the 4 high-efficiency cores are said to be 70% faster than last year’s A10 chipset.

All three models also offer wireless charging, while the iPhone 8 Plus comes with a dual-lens camera setup which offers the Portrait Lighting feature. The iPhone 8 Plus also managed to pull off an impressive camera score in DxOMark, a database that offers image quality rating for DSLRs, camera lenses, along with smartphone cameras. The iPhone 7 Plus racked up an impressive score of 94 on DxoMark, followed by the smaller iPhone 8 with a score 92. DxOMark scores of the latest iPhone 8 Plus and iPhone 8 do suggest that both handsets can belt out some fantastic pictures.