Apple has approved Epic Games’ store in the European Union after the gaming company publicly complained that the tech giant had repeatedly rejected its application, which Epic Games said was a violation of EU law.
On Friday morning, the Epic Games Newsroom account posted on X, Accused Apple twice denied Epic Games Store verification requests due to similarities to Apple’s App Store. Hours later, the account was locked. subscriber The application submitted to the Epic Games Store has since been accepted.
The Epic Games Store is a virtual storefront for consumers to purchase various games, including Fortnite.
“Apple has rejected our application for an Epic Games Store license twice now, claiming that the design and location of Epic’s “Install” button is too similar to Apple’s “Get” button and that our “In-App Purchases” label is too similar to the App Store’s “In-App Purchases” label,” the Epic Games Newsroom account originally posted.
These posts went viral, garnering over 811,400 views and 5,000 likes.
In subsequent posts, the Epic Games account said that labeling the buttons “Install” and “In-App Purchases” was standard convention within the industry and that Apple was “arbitrary, obstructive, and in violation” of the European Union’s Digital Markets Act (DMA).
“Update: Apple has informed us that the Epic Games Store verification request we previously denied has now been accepted,” the Epic Games Newsroom posted on X on Friday afternoon.
Epic Games CEO Tim Sweeney also Reshared “Development is back on track,” he tweeted, also complaining about delays in Apple’s TestFlight program.
It is not yet clear whether Apple has accepted Epic Games’ authentication request due to the online backlash.
Epic Games did not respond to a request for comment.
An Apple representative confirmed in a statement to NBC News that the Epic Sweden AB Marketplace app has now been approved but that they have asked Epic Games to make the Marketplace less similar to the Apple App Store in the future.
Epic Games has been fighting a years-long battle against app store companies like Apple and Google, which its CEO has said unfairly take a big cut of revenue from different apps that have few additional options.
In June, the European Commission issued Advertise The company announced that it will open an investigation against Apple for non-compliance with the DMA over concerns about the Apple App Store. The press release claimed that Apple does not allow app developers to be completely independent from the Apple App Store.
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