Andy Rubin has taken the entire blame of his company’s embarrassing data leak controversy, attributing it to the plethora of tasks that he has to be involved with as he deals with the twin tasks of launching both his start-up and the smartphone almost simultaneously.

In a post made at the company blog, Rubin said it was indeed a mistake seeking the driver’s licence details from a batch of the PH 1 smartphone buyers over email. While that was needed to confirm their addresses to complete their orders, an account misconfiguration led to the information shared to be forwarded to all in the list.

Fortunately for Rubin and his company, it is a relatively small group of 70 individuals whose details got leaked. However, that does not make the privacy breach any less desirable and it is really good to see the company boss getting himself involved in the damage control measures.

To further reinforce the company’s commitment to protecting its customer’s personal details, Rubin also stated they would be offering a year’s subscription of LifeLock to the 70 affected individuals. Rubin also assured in his post that more safeguards will be introduced and more investment made to create a robust customer care and related infrastructure to ensure such lapses doesn’t get repeated again.

Meanwhile, Rubin also expressed his gratitude to all those who have come out in support of his company Essential as well as its first major product, the PH 1 smartphone. And it is no ordinary smartphone as well given its unique design where the display makes up the almost the entire front, save for a minor cut-out at the top for housing the front cam and a minor bezel along the bottom.

Also, coming as it does from someone who is fondly considered the father of Android, Rubin is also promising a new Android version that will be more AI enabled. That again will ensure the OS will be more capable in discharging several functionalities that require our intervention right now. This, Rubin said, will help cure what has come to be known as smartphone addiction where we tend to fire up our device every time a notification rings and such.

So while Rubin goes about dealing with the nitty-gritties of the PH 1 launch, let’s hope he and his team plays it safe enough to prevent another security good ups like the one discussed here.