Amazon’s $13.7 billion acquisition of Whole Foods makes buying groceries a lot cheaper. According to sources, prices across multiple Whole Foods locations dropped immediately following the acquisition deal on Monday.
“Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come,” both companies stated in a press release on Thursday.
Furthermore, both companies also mentioned in the release that certain items will see price drops when the acquisition was officially complete. A report from Recode notes that following the acquisition, prices of Organic Fuji Apples were slashed by 43 percent – from $3.49 a pound to $1.99, while prices of Organic Gala Apples were slashed by 3 percent to $1.99 a pound. Also, price of non-GMO large eggs went down from $3.49 to $2.99.
Inside Whole Food Chains in Brooklyn New York, customers are greeted by Amazon Echo and Amazon Dot speakers flanked by the sign ‘Whole Foods + Amazon’, with Whole Foods advertising these new price cuts as ‘New Lower Price’. Amazon Echo was also put on sale at Whole Foods for $99.99, while the smaller Echo Dot was also for sale for $44.99.
Recode report also notes that there could be something in store for Amazon Prime members soon, as Amazon officially stated it plans to offer special discounts and perks for Prime members on $99-a-year program at Whole Foods.
Amazon’s latest acquisition of Whole Foods has sent ripples across the ever-dynamic supermarket industry. Now with Whole Foods under Amazon’s armoury, the e-commerce is set to make giant strides to rival competitors like WalMart, Kroger, and Costco. That being said, competitors have already reacted to Amazon’s acquisition of Whole Foods with price cuts on several organic items.