We’re launching AI Studio in the US as a place for people to create, share, and discover AI. Built with Llama 3.1, AI Studio lets anyone create and discover AI characters, and allows creators to build AI as an extension of themselves to reach more fans.
Create an AI character based on your interests
With AI Studio, anyone can create AI characters in ai.meta.com/ai-studio Or in Instagram appYou can use a variety of prompt templates or start from scratch to create an AI that teaches you how to cook, helps you write your Instagram captions, generates funny images to make your friends laugh — the possibilities are endless. Your AI can be personalized just for you, or you can share it with your followers and friends, and even make it available for anyone to discover and chat with on Instagram, Messenger, WhatsApp, and world wide web.
To start building your AI persona, visit: ai.meta.com/ai-studio Or start a new message on Instagram and tap “Create AI Conversation.” From there, you can customize your AI character’s name, personality, tone, avatar, and logo. We’ve also created a step-by-step guide Guide With expert tips and best practices to help you bring your AI character to life.
Check out some AI characters created by others, including:
AI Helps Creators Reach More Fans
With AI Studio, Instagram creators can set up AI as an extension of themselves that can quickly answer common DM questions and story replies. Whether it’s sharing facts about themselves or linking to their favorite brands and past videos, AI can help creators reach more people and fans with faster responses.
Creators can customize their AI based on things like their Instagram content, topics to avoid, and links they want to share. Through the Instagram pro dashboard, creators can turn auto-replies on and off, and even select who their AI replies to. AI replies are clearly labeled for creators, so there’s complete transparency for fans.
Creators like Chris Ashley, Violet Benson, Don Allen And Ken Callaway They have already created their own AI. You can check them out by clicking on the message button with 
we’ve got Policies We have put in place the necessary safeguards to keep people safe and help ensure that AI is used responsibly, so that chatting with AI remains fun and useful.
With AI Studio, we’re taking the first steps in creating a world where anyone can harness the creative power of AI — and that’s just the beginning.
“Devoted student. Bacon advocate. Beer scholar. Troublemaker. Falls down a lot. Typical coffee enthusiast.”